
The chunni,reimagined.
Artisan embroidery, woven for the modern heir to Indian craft.
Shop the collectionLuxury lies not in excess, but in authenticity in the hand of the artisan, the weight of heritage, and the intentionality of design.
~ CHUNNIINDIA
Shuruaat
शुरुआत meaning a beginning is a collection that celebrates the first step into something meaningful. Each chunni reflects a different expression of Indian craftsmanship, brought to life through zardozi, dori, nakshi, gota, resham, sequins, pearls, and intricate hand embroidery.
At the heart of the collection are the karigars—the skilled hands behind every detail. Working patiently, stitch by stitch, they transform delicate fabrics into pieces rich with texture, movement, and character. Their craft requires precision, time, and an intimate understanding of traditional techniques passed down through generations.

Every thread has a hand behind it.
Zardozi, gota patti, resham ka kaam, kasab — centuries-old techniques, passed down through generations of karigars. Each knot, each stitch tells a story of the country.
Read the story
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